HeyAye Privacy Policy

Effective date: 14 October 2026

This Privacy Policy explains how HeyAye handles personal data across current and future apps, platforms, websites, and digital services we build and operate.

1) Scope

This policy applies to HeyAye products and services, including pre-launch, beta, and live applications. Where a specific app requires additional privacy terms, those app-specific terms supplement this policy.

Unquiver

Unquiver is an iPhone and iPad puzzle game. It does not require a HeyAye account. Puzzle attempts, settings, campaign progress, Daily Challenge history, and user-created levels are stored on your device. User-created levels are private and are not uploaded to a public gallery.

If you choose to use Game Center, Apple processes your Game Center identity and game activity. When you link device progress, Unquiver uses your authenticated Game Center account to save eligible progress in iCloud so it can be restored or merged across devices using the same Game Center and iCloud account. This covers completed puzzles, best results and Daily history. Unfinished attempts, active Endurance runs, user-created levels and personal settings remain local. Unquiver may also submit scores and achievements. You can disable app-initiated Game Center features in Unquiver settings; Apple controls its own Game Center and iCloud data under Apple's terms and privacy notices.

Purchases are processed by Apple through the App Store. HeyAye receives purchase-entitlement information needed to unlock features, but does not receive your full payment-card details.

Unquiver uses Google's consent management and advertising services to support free play. Optional game analytics and Google's publisher first-party advertising identifier are disabled. In versions with the regional privacy flow, Unquiver asks Apple whether an age-range request is required for your account and region. Where required, the app requests Apple's age range before advertising consent. It does not request your birthday or keep an exact age. A younger or unshared required age range keeps tracking and advertising personalisation off and selects protective advertising settings. If the app cannot determine the applicable requirements or complete a required age request, advertising stays off and you can continue playing.

Where Apple confirms an age request is not required, the regional flow skips that request; it does not declare or store an adult age. The next updated version's consent flow completes any required Google advertising-consent form before requesting Apple's tracking permission. That Apple request is made only when the audience is eligible, current Google choices permit the relevant tracking purposes and Apple's permission is undecided. No Google form follows Apple's tracking choice in the same operation. Known younger users and accounts where Apple restricts tracking retain protective advertising treatment. Earlier versions may request an optional age range or show Apple's tracking request before Google's form. Google receives audience-treatment settings rather than an exact age or birthday, and Unquiver requests general-audience creatives.

Personalised advertising requires current Apple tracking authorisation, appropriate Google advertising consent and eligible advertising settings. Neither Apple's permission nor Google's choices override a refusal in the other service. If Apple tracking is denied or restricted, tracking and personalisation stay off. On later launches, the updated flow refreshes Google consent silently without automatically opening a form; contextual advertising is permitted only when current consent allows it, otherwise advertising stays off. Contextual ads may still involve device, app and network information to deliver ads, prevent fraud and measure performance. You can decline tracking and continue playing. Plus removes advertising and skips advertising consent and tracking; required age requests remain independent of Plus. Free players whose purchase status is resolved and whose required age checks are complete can use Settings > Privacy & advertising (called Privacy & Data in earlier builds) to review or withdraw applicable Google choices where Google offers privacy options. These controls remain unavailable while required checks cannot be completed; Google may not offer a form for protected age groups, and Plus does not show the advertising controls. Contact us using the address below for help with privacy requests. Google's choices cannot change Apple's permission. An existing Apple tracking decision is managed in Apple's Settings.

Firebase Remote Config provides operational settings and may process functional app-installation identifiers even when advertising is off. These identifiers are separate from permission to track across other companies' apps and websites. Optional game analytics remain disabled, and Google's publisher first-party advertising identifier is disabled.

Enabled providers may process device or app information, advertising identifiers where permitted, consent choices, interactions, and diagnostic or performance information.

Service providers used for these features may include Apple (App Store, StoreKit, Game Center, and iCloud) and Google (Firebase, Google User Messaging Platform, and Google Mobile Ads). Their handling of data is governed by their own privacy notices as well as contractual and legal safeguards.

Deleting Unquiver removes its local app data from that device. Game Center, App Store purchase records, and iCloud data controlled by Apple must be managed through your Apple Account and device settings. For data controlled directly by HeyAye, or for help with a rights or deletion request, contact us using the address below.

2) Core Commitments

3) Data We May Process

Depending on the app and your usage, we may process account data, usage data, technical/device data, support communications, and user-submitted content where required for product features.

4) How We Use Data

We process data to provide services, maintain reliability and security, prevent abuse, communicate with users, and improve product quality using aggregated or anonymized insights where possible.

5) Legal Bases

Where required by law, processing is based on one or more of:

6) Data Sharing

We may share data with trusted service providers, legal/regulatory authorities where required, or during business transfers under appropriate safeguards.

We do not sell personal data.

7) Retention and Security

We retain data only as long as necessary for service delivery, compliance, and security, then delete, anonymize, or archive it according to retention standards.

We apply technical and organizational safeguards, but no system is fully risk-free.

8) Your Rights

Depending on jurisdiction, you may have rights to access, correct, delete, restrict, object, or request portability of your data, and to withdraw consent where applicable.

9) Contact

For privacy questions or rights requests: